As digital media continues to grow, building brand awareness with the online community can help your business to thrive. Brand awareness involves so much more than having a social media account or a website. You need to make your presence known and easily recognized.
Below are five strategies on how to increase brand awareness using digital marketing with examples. Make sure to read to the end to learn how to evaluate your efforts’ success and how AMPED! Solutions can aid your efforts.
Why Brand Awareness Matters
Understanding the importance of brand awareness will help you make the right decisions on where to direct your attention and efforts. It helps your audience to understand, remember, and feel comfortable with your brand.
Brand awareness is important because most people like buying from a company they know and trust over something new.
What is a Brand Personality?
Before you start your brand awareness strategy, be sure to determine your brand’s personality. Brand personality is a consistent set of attributes that follows the brand with its website, social media presence, advertising strategies, and more. Brand personality can include consistent brand colors, a branded logo, your content’s tone of voice, and much more.
Make sure you have a consistent brand personality before starting your brand awareness campaign.
1. The Power of SEO
Search engine optimization (SEO) focuses on improving the amount (and quality) of unpaid website traffic to your website through search engines. The goal is for your company to appear in the first search page results.
You can improve your SEO ranking by using the “keywords” that your potential customers are searching for online. If you don’t have access to specialized SEO tools, you can still do the work yourself. You can research keywords in your industry and focus on informational keywords then create content around those topics using that keyword.
If your industry keyword is “how to create a brand personality,” you will write an article on that topic using that keyword. But it’s crucial you provide value and not just fill it with keywords. Google will recognize it, and your article won’t show up in the early search results pages.
Consistency is a vital part of SEO. You should show that your company can provide consistent, quality content to users.
2. Provide Value with Content Marketing
Content marketing can include blog posts, press releases, guest posts, website copy, and more. While SEO keywords play an essential part in content marketing, you must provide value to the reader. Your content should tell a story with the information they want to hear and will resonate with them. If you can achieve that, you will increase your brand awareness.
3. Build Trust with Influencer Marketing
Most people trust the word of someone they know, which makes influencer marketing valuable.
Working with an online influencer can help you to:
- Build trust and help reach your target audience
- Generate sales or leads
- Increase brand awareness
- Increase your credibility
How to Start?
You might already know people who are influential to your target audience; if not, do some research. Then start reaching out to see if there are potential partnership opportunities.
4. Maximize Your Social Media Presence
Simply having a social media account won’t be enough to generate awareness.
You will need to:
- Post quality content
- Add posts consistently
- Research when your content receives the most engagement (and post at the time/day)
- Interact with your followers
- Actively follow, comment, and engage with other accounts
- Tag other accounts in your posts (when appropriate)
- And more!
By focusing on the above techniques will help you to earn more actively engaged followers.
5. Develop a Creative Podcast Channel
Create a podcast channel that is more than products or services. Find content ideas that will interest and provide value for your audience.
Podcast topics could include:
- Interviews with experts on a topic
- The science or history behind a topic
- Helping a community
- Topics that you (or company employees) are an expert in
How to Measure Brand Awareness Results?
Now that you have a great start on increasing brand awareness, you need to measure those results. Brand awareness can take time to develop. You will need to measure your ongoing process so you can gauge how successful your efforts are going.
Measuring success and metrics depends on which efforts you are evaluating. For instance:
- SEO Efforts – Review website traffic for visitors, bounce rate, length of stay, etc.
- Content Marketing – Review page traffic, track article links, etc.
- Influencer Marketing – Review website traffic, impressions, social media numbers, etc.
- Social Media Platforms – Review analytics for each platform (followers, engagement, etc.)
- Podcasts – Review number of listeners, subscribers, call to action results.
How to Increase Brand Awareness with AMPED! Solutions
Building a successful brand awareness marketing campaign takes time, effort, and consistency, and that’s where AMPED! Solutions can help.
AMPED! is a marketing agency that steps in and becomes part of your marketing team. The AMPED! team can work on a portion or all of your brand awareness campaign, we meet your needs.
Contact us to learn how we can help you with your goals.