Faithful Cruise marketing and events
The Faithful Cruise hosts a yearly Royal Caribbean cruise event in the Caribbean with NFL players and Faithful fans creating legendary experiences and epic moments for 49ers football fans!
The marketing lacked a consistent and impactful strategy to increase revenue in the following channels: social media and ads, email, influencer, customer advocacy, digital and traditional marketing, and sponsorship sales.
The goal of the new strategy was to increase sales by 25%.
With the AMPED marketing strategy in place, Faithful Cruise saw a 57% increase in sales.