Legends of Green Bay Cruise marketing and events
The Legends of Green Bay Cruise hosts a yearly Royal Caribbean cruise event in the Caribbean with NFL players and fans creating legendary experiences and epic moments for Green Bay professional football fans!
PROBLEM
The marketing lacked a consistent and impactful strategy to increase revenue in the following channels: social media and ads, email, influencer, customer advocacy, digital and traditional marketing, and sponsorship sales.
GOAL
The goal of the new strategy was to increase sales by 10%.
RESULTS
With the AMPED marketing strategy in place, Legends of Green Bay Cruise saw a 13% increase in sales.
BUSINESS INCREASE AFTER MARKETING STRATEGY IMPLEMENTATION
2,200%
INCREASE in
new website users
241K
members
+ followers
in Facebook fan groups/clubs
10.8%
Follower
Increase
Cruise Sales And Awareness Through Social, Email, Influencer, Customer Advocacy, Digital and Traditional Marketing
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