Legends of Green Bay Cruise marketing and events

The Legends of Green Bay Cruise hosts a yearly Royal Caribbean cruise event in the Caribbean with NFL players and fans creating legendary experiences and epic moments for Green Bay professional football fans!

PROBLEM

The marketing lacked a consistent and impactful strategy to increase revenue in the following channels: social media and ads, email, influencer, customer advocacy, digital and traditional marketing, and sponsorship sales.

GOAL

The goal of the new strategy was to increase sales by 15%.

RESULTS

With the AMPED marketing strategy in place, Legends of Green Bay Cruise saw a 13% increase in sales, during the global pandemic.

BUSINESS INCREASE AFTER MARKETING STRATEGY IMPLEMENTATION

2,200%

INCREASE in

new website users

from may 2020-june 2021

241K

members

+ followers

in Facebook fan groups/clubs

10.8%

Follower

Increase

from may 2020-june 2021

Cruise Sales And Awareness Through Social, Email, Influencer, Customer Advocacy, Digital and Traditional Marketing

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What would an AMPED marketing strategy achieve for you?