Legends of Green Bay Cruise marketing and events
The Legends of Green Bay Cruise hosts a yearly Royal Caribbean cruise event in the Caribbean with NFL players and fans creating legendary experiences and epic moments for Green Bay professional football fans!
The marketing lacked a consistent and impactful strategy to increase revenue in the following channels: social media and ads, email, influencer, customer advocacy, digital and traditional marketing, and sponsorship sales.
The goal of the new strategy was to increase sales by 15%.
With the AMPED marketing strategy in place, Legends of Green Bay Cruise saw a 13% increase in sales, during the global pandemic.