Legends of Pittsburgh Cruise marketing and events

The Legends of Pittsburgh Cruise hosts a yearly Royal Caribbean cruise event in the Caribbean and has expanded the experience with an all-inclusive land event for 2023 with NFL players and fans creating legendary experiences and epic moments for Pittsburgh professional football fans!

PROBLEM

The marketing lacked a consistent and impactful strategy to increase revenue in the following channels: social media and ads, email, influencer, customer advocacy, digital and traditional marketing, and sponsorship sales.

GOAL

The goal of the new strategy was to increase sales by 200%.

RESULTS

With the AMPED marketing strategy in place, Legends of Pittsburgh Cruise saw a 271% increase in sales.

BUSINESS INCREASE AFTER MARKETING STRATEGY IMPLEMENTATION

218.7%

increase

In Email Database

In 24 Months

72.66%

INCREASE in

new website users

from may 2020-june 2021

14.32%

Follower

Increase

from may 2020-june 2021

Cruise Sales And Awareness Through Social, Email, Influencer, Customer Advocacy, Digital and Traditional Marketing

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