Legends of Pittsburgh Cruise marketing and events
The Legends of Pittsburgh Cruise hosts a yearly Royal Caribbean cruise event in the Caribbean and has expanded the experience with an all-inclusive land event for 2023 with NFL players and fans creating legendary experiences and epic moments for Pittsburgh professional football fans!
The marketing lacked a consistent and impactful strategy to increase revenue in the following channels: social media and ads, email, influencer, customer advocacy, digital and traditional marketing, and sponsorship sales.
The goal of the new strategy was to increase sales by 20%.
With the AMPED marketing strategy in place, Legends of Pittsburgh Cruise saw a 24% increase in sales.