5 B2B Lead Generation Strategies and Evaluating Lead Quality

May 17, 2021 | Marketing

B2B lead generation is the process of identifying potential customers then encouraging them to buy your product or service. When you’re looking to increase the number of daily/weekly/monthly leads for your sales team, B2B lead generation is a great marketing...

What is Lead Generation, and Why is it Valuable?

Apr 29, 2021 | Marketing

If you’re reading this article, you might be wondering what lead generation is and is it worth your time and investment? This article will provide you with information on lead generation, how it works, and its value. Including examples of marketing strategies to...