If you’re reading this article, you might be wondering what lead generation is and is it worth your time and investment? This article will provide you with information on lead generation, how it works, and its value. Including examples of marketing strategies to help you decide if lead generation is right for you. 

What is Lead Generation?

Lead generation marketing is the process of attracting new prospects to your products/services and earning their business. A lead generation “prospect” is someone who is already interested in your product/service.

How does lead generation work?

There are four steps a prospect takes for them to become a lead. 

The prospect: 

  1. Discovers your product/services via a marketing channel – views blog, social media post, etc.
  2. Clicks on your call-to-action (CTA) – visits your website, fills out the contact form, etc.
  3. Views the CTA landing page – a page requesting their contact information
    1. Typically, a CTA offers the prospect something for free in exchange for their information (a white paper download, a coupon, etc.).
  4.  Completes and submits the contact form – then they receive their free item. 

You now have a new lead!

What marketing channels are best for lead generation? 

Lead gen marketing is geared towards prospects through various marketing channels, including:

  • Content marketing 
  • Email marketing 
  • Events
  • Retargeting Ads 
  • PPC Ads 
  • Social media marketing 
  • Website landing pages
  • And more! 

Every industry is different, and some marketing channels work better than others. Working with a trusted and experienced marketing agency can help you to determine the best marketing strategy for you. 

How is lead generation different from advertising?

Lead generation marketing is geared at gathering a prospect’s contact information. Whereas advertising is simply marketing your product/services to a targeted audience, but you don’t receive their contact information. 

10 Reasons Lead Generation is Valuable 

Lead generation is a valuable marketing effort that allows you to develop a consistent sales pipeline. Lead generation targets and captures the interest of potential prospects and enables you to learn their contact information. Then you can cultivate a relationship with that prospect until they are ready to buy. 

10 Lead Benefits Are:

  • Ability to target a specific audience 
  • Build your company’s credibility 
  • Collect prospect’s contact information 
  • Develop relationships with prospects 
  • Higher quality of leads
  • Increased leads helps to increase sales
  • Less cold calling 
  • More affordable than other advertising methods 
  • Raise your brand awareness 
  • Utilize automated marketing tools 

3 Lead Generation Strategies 

There are many lead generation strategies available, depending on your goals, budget, and target audience. Here are three strategy examples. 


Blog posts are a great way to show value and provide helpful information to prospects. Blogs can also navigate visitors to other landing pages on your website. 

Pay-Per-Click (PPC) Ads

PPC search engine ads are a great way to target prospects searching specific keywords. Then when they click on your PPC ad, it sends them to a targeted landing page. 

Social Media Targeting 

If your prospects actively engage on social media, this might be an excellent strategy for you. Facebook, LinkedIn, and Twitter offer great lead tools to gather prospect’s information directly on their site. 

Improved Lead Quality = Increased Revenue 

Once you develop and maintain a consistent lead generation marketing strategy, you will receive increased leads. Make sure you stay in regular contact with your sales team and check on the quality of leads. You might have to adjust your strategy so you can begin filling your sales pipeline. 

Are You Ready to Generate Leads?

AMPED! Solutions can create (or update) a lead generation marketing strategy for you. Contact us today to learn how we can increase the quantity and quality of your leads.